The Top 6 Android Games Making a Fortune From Ads
The Mobile Ad Monetization Newsletter #26
Do you ever look up at the night sky and wonder…
What are the biggest ad-monetized Android games?
And how much are these publishers making?
Worry not! Your ad revenue prayers have been answered.🙏
Here are the six largest ad-driven Android games from the past 30 days.
Block Blast - Hungry Studio
Chinese studio Hungry Studio tops the Android ad revenue charts with an estimated $584,000 per day, or $17.5 million per month.
Over the past 30 days, the game reached a peak of 25 million daily active users on Android alone. Industry rumors suggest the studio employs over 125 data scientists to fine-tune the level difficulty, ensuring retention remains high. And the ad ops? Rumor has it that Block Blast has the most extensive advertiser block list in the world.
The game keeps it simple: Rewarded ads for revives, interstitials between levels, and banners running at all times.
How big can this ad revenue juggernaut get? Pretty big, I guess, as it passed Subway Surfers Android DAU in December 2024.
Subway Surfers - Sybo (Miniclip)
Skidding into second place is Subway Surfers, the long-reigning king of Android ad revenue until Block Blast dethroned it in December 2024. It’s still a powerhouse, earning an estimated $120,000–$180,000 per day in Android ad revenue.
⚠️ Note: Subway Surfers has a significant COPPA (kids' privacy) user base, which makes revenue estimation less precise. Please take this range with a little salt. ⚠️
Subway Surfers monetizes with a Rewarded Ads-only strategy across five placements:
End-of-run screen – Coins, crates, and keys
Revive – Continue the run after losing
Daily ad button – Extra keys
Mystery Box – Random prize drops
Multiplier Bonus – +2 or +5 score boosts
And my personal favorite…
The Spray Can Bonus – it rewards players for hitting view milestones across multiple ads. This milestone system can also be found in the Legend of Slime, where watching ads improves the overall stats of characters.
Words of Wonder - Fugo
If you ever wondered how to turn a cozy word puzzle game into an ad revenue machine, these Turks have certainly made it work with Words of Wonder (WoW).
With an average session length of 23 minutes and four sessions per day, WoW generates an estimated $143,000/day out of its Android player base.
Here’s how WoW makes it work:
Interstitials start after level 8, shown after every level, and even when users return after inactivity. These account for the majority of ad revenue.
Banners begin after level 13
Rewarded Video is pushed from the first session via a “Spin the Wheel” mechanic on first app open that offers up to 7 spins per day in exchange for watching ads
Daily Free Gems in the store serve as a reliable hook to bring users back into the monetization loop.
After showing the first interstitial, users are prompted with an upsell: Remove Ads for $9.99 or subscribe for $4.49 per week to eliminate interstitials, plus receive daily gems and boosters.
4. Vita Mahjong - Vita Studio
If you're a loyal reader, you might remember Vita Mahjong from last week's iOS list. But here’s the twist: it’s even bigger on Android.
The game generates an estimated $135,000–$143,000 per day in Android ad revenue, primarily driven by interstitial ads between levels, which account for approximately 70% of the total revenue.
Here’s how Vita Studio monetizes this zen-like tile game designed for seniors:
Interstitials are the primary source of revenue shown after nearly every level, and alone generate $85- 95k per day
Banners start appearing after level 11, to maintain a great FTUE
There’s a $5.99 "Remove Ads" IAP, but it’s barely promoted, likely because beautiful ad revenue is simply more profitable.
Zen-style games targeting seniors have quietly become one of the most lucrative niches in the mobile gaming industry.
Happy Color - X-Flow
Coloring is therapeutic and a significant source of ad revenue. Happy Color by X-flow is estimated to generate $125,000–$138,000 per day in ad revenue on Android alone. It’s a calm and straightforward gameplay experience that features no timers, no pressure, and just quiet coloring.
Happy Color Monetizes with:
Banner Ads are always at the bottom of the screen during gameplay
Interstitials are displayed at transition points, such as when opening a new image, completing a coloring session, or returning to the app after a break.
Rewarded Video Ads can be used for hints on what color to use
Is it just me, or is there a bit of a Zen trend among the top-performing ad revenue games?
Woodoku - Tripledot
No ad revenue list is complete without mentioning Tripledot. Depending on the day, the studio is rumored to generate over $1 million in ad revenue daily across its portfolio. Woodoku stands out as one of its top performers, pulling in an estimated $120,000 – $134,000 per day on Android.
The majority of this comes from interstitial ads, which are often shown before or after entering a game. Banner ads also run persistently at the top of the screen, contributing additional impressions throughout the session. Woodoku doesn’t utilize rewarded videos that often since it doesn’t need to.
💰Great Content 💰
Zino, CEO of TyrAds, joined us to discuss everything related to offerwalls and Offerwalls UA. If you’re new to the space or want to learn how it works, this was a super educational and open discussion.
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