Category Blocking vs App Blocking
The Mobile Ad Monetization Newsletter #46
Time to lay down some knowledge. Do you know the difference between Category Blocking and App Blocking on mobile?
Category blocking blocks general categories like “Social Casino” or “Gambling” from appearing in your app or game.
App Blocking is when you upload or send a full list of Bundle IDs and Packege names to your network, and each app is blocked individually.
You guessed it: App blocking is way more time-consuming and way more annoying to keep up with. But it’s the miles better option compared to category blocking.
Let me tell you why?
Do you know where most mobile ad networks get their categories from?
When you add an app to set up ad monetization and UA, you, as a publisher, have to select your category from a drop-down menu.
This is where the majority of networks get their category blocking from.
This means that if I’m, for example, a Casino App, all I have to do to circumvent category blocks is to mark myself as an Idle Game. Some networks scrape the app store listings to verify the category, but some still do not.
This is why App Blocking is always more robust than category blocking.
App Blocking is time-consuming, but you don’t need to worry; I’ve created a block list with over 3,000 apps sorted by genre that you’re able to use for your blocking. Check out below.
💰Great Content & Cinderlla of the week 💰
Super Bear Adventure has grown to 6.4 million daily active users, making it the 3rd largest platformer game on mobile. It now sits just behind Subway Surfers (21M DAU) and Geometry Dash (10M DAU).
What makes this even more impressive is that Super Bear Adventure is created by Earthkwak Games, a French 🇫🇷 indie studio with only 3 employees.
The game is an open-platform adventure where you play as a bear, completing quests across different worlds. The main monetization loop is simple: when your character dies, you can revive by watching a rewarded ad.
The game is currently the largest platformer in Indonesia, Turkey, Russia, and Brazil, and notably, the team spends $0 on user acquisition. This is indeed both great content and a true Cinderella story for mobile.
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